Don’t get me wrong: I like the idea of showing affection to the one you love, but if you ask me, Valentine’s Day has become too commercialized and showy and is somewhat disingenuous among the masses.

Some people have grown to rely too heavily on the commercial aspect of Valentine’s Day and do not give enough attention to the personal aspect of celebrating the object of affection.

I have delivered gifts (especially on Valentine’s Day) for more than half a decade and have noticed some unsettling trends around the gift-giving holiday that is Valentine’s Day.

When the holiday falls on a weekend, gift-givers are not as apt to order the shiny bundles of balloons, fuzzy teddy bears or heart-shaped boxes of chocolate.

However, when Valentine’s Day occurs during the workweek, senders swarm the kitchen staff with calls, asking when their delivery will arrive. They sometimes cancel the order if specific demands can’t be met, such as lunchtime delivery accommodations on the company’s busiest day of the year.

On top of that, Valentine’s Day falls on a Friday this year. Many of the office-workers to whom I’ll be attempting to deliver will be leaving early— whether because it’s the end of the week or because they have evening plans for Valentine’s dates.

These circumstances can be disastrous for a gift delivery driver and for the companies that act as couriers for important gifts. We try hard, but we can’t please everybody all the time.

If time constraints are too specific, we will happily reschedule any missed deliveries to Saturday or Monday, but if the past is any indication, a refund will be the sender’s sole satisfactory solution. The excuse given for the refund: if she won’t be at work to show it off to her co-workers, I don’t want it anymore.

If the gift was genuinely to show love to your significant other, it would not matter if she could not show it off to her coworkers. I’m not saying don’t do it— let’s reiterate that. Do not skip Valentine’s Day—just try to make it a little more personal. Get your person something you know they will like, or take your person somewhere special.

If you must send chocolates and teddy bears and balloons, account for the demand certain holidays inherently bring, and plan accordingly.

In my time spent as a parttime delivery driver, I have grown to hold a deep disdain for many of our society’s commercialized holidays, but I know what side my bread is buttered on.

I may be cynical, but I’m not a dope. Somewhere in the rush to get other people’s Valentine’s Day gifts delivered, I’ll slip off and buy tulips for my wife and make plans to take her to dinner some other day.

P.S. Ladies, it is okay to get your man a gift. We like that kind of stuff too.